Internet Marketing is a very powerful medium for distributing your message and reaching your target audience.  Today, people spend more time on the Internet than they do watching TV or reading newspapers or magazines.  Brand Cannon will design a comprehensive Internet Marketing strategy that increases your exposure and reputation with your target audience and launches your business to the next level.

Our Internet Marketing strategy incorporates: PR press releases; custom article writing; email newsletter distribution; pay-per-click campaigns; social media marketing with Facebook, Twitter, and Blogs; and keeping your website content fresh and update to keep you in contact with your customers and generate a viral Internet Marketing buzz to attract new customers.

Press Release Services

Public Relations Press Releases are a very powerful Internet Marketing component.  When consumers read about your company in a press release, they often lend more credibility and weight to the information compared to paid advertisements because they know the information had to be newsworthy to be published in a press release. 

Press Releases distributed via the Internet as part of a comprehensive Internet Marketing plan end up being read by television and newspaper journalists, product reviewers, magazine editors and many other influential people that can gain you massive exposure very quickly.  If your press release gets picked up by a major news or media outlet, you can bet that your exposure and sales will skyrocket.

Brand Cannon has knowledge and connections in the Public Relations industry that allows us to mass-distribute your press release to the editors, journalists, and reporters that can get you the maximum exposure.  Our professional copywriters have years of experience writing effective press releases that lead to results and launch your business to the next level!

Article Content Writing and Distribution

When it comes to Internet Marketing, content is king.  The best way to gain a strong following of website visitors and customers is to become an expert, authority, and leader in your target market.  The best way to do that is to publish articles related to your business, products, and services so that you get your name seen and known.  The more articles consumers see and read published about you, the more authority you are perceived to have on the topics and in the industry you publish about.  The other added advantage is that article publishing is beneficial for search engine optimization (SEO) and increasing your search engine rankings.

Brand Cannon has a team of professional copywriters that have vast experience in writing and publishing articles for the purposes of Internet Marketing.  Over the years, we have also compiled a comprehensive list of article publishing websites that are well respected by search engines and public relations outlets.  This means that your articles will be seen and indexed by the search engines to increase your SEO rankings as well as having your articles syndicated and re-distributed across the Internet to editors, journalists, reporters, and magazine editors who may write press releases and public relations content related to your business, products, or services.

Email Marketing & Newsletter Distribution

A key component to every Internet Marketing strategy is email marketing.  When visitors come to your website and enter their contact information to become a lead or purchase your products to become a customer, they have expressed interest in your business, products and services.  Those leads and customers are your most likely prospects to buy your products and services and email is the quickest and most cost-effective way to reach them.  Sending them email updates about your latest promotions and newest offerings will get their attention and they may even forward your email on to friends and family and recommend your company to them.

The Brand Cannon team has over 10 years of email marketing and email analysis experience.  Our expertise in email template design, content writing, and human web browsing behavior makes us effective at delivering your message to your database of leads and customers so that you can increase your sales.

Pay-Per-Click Campaign Management

Pay-Per-Click advertising is a powerful Internet Marketing tool for quickly gaining exposure based on keywords, specific demographics, or highly targeted partner websites.  For certain lower-traffic keywords, it's not worth using search engine optimization (SEO) techniques to attract website visitors.  These keywords may attract fewer visitors, but sometimes these visitors are more likely to buy your products or services, so the cost of the pay-per-click advertising is worthwhile for the amount of money it can generate.  Pay-per-click advertising can also be used to target specific demographics on social media websites like Facebook and MySpace.

Brand Cannon has extensive experience in identifying the keywords that have the best pay-per-click return-on-investment (ROI) for your products and services as well as creating and placing effective ad campaigns on social media websites.

Social Media Marketing

The newest trend in Internet Marketing is Social Media Marketing, which involves publicizing your business, products, and services in social media outlets like Facebook, MySpace, Twitter, and Blogs.  In today's fast paced world, people want to feel connected to their friends, family, and interests so more and more busy Americans are using social media to keep in touch.

Social Media Marketing gives you the opportunity to build a fan base of interested consumers who want to hear more about your message and product offering.  Interested fans often make recommendations to their Friend networks and can cause a viral effect for your business.

Brand Cannon will publicize your company, products, services, and events using Social Media Marketing on Facebook, MySpace, Twitter, and Blogs to get your message seen and to attract a loyal customer fan base for your brand.

Website Updates

Running and marketing a business is hard work and your time is valuable.  You can't be bothered with updating your website to display your latest monthly promotions, add articles, upload photos and do everything necessary on your website to keep your content fresh and interesting.  If you don't update your website content often enough, you run the risk of search engines and your customers thinking your content is stale.  Brand Cannon will update your website and keep your content new and exciting to attract more visitors and customers.

Website Analytics and Reporting

No Internet Marketing campaign is complete without having a way to track the effectiveness and response rate of the campaign.  Website Analytics and Reporting are the most important part to determining if your marketing efforts are working and are cost-effective.

The Brand Cannon team believes in keeping you up-to-date and informed of your marketing success.  We configure website analytics for your website and set up reports to track the progress of your marketing campaigns.  We believe that Internet Marketing is like a living, breathing entity that is constantly changing based on economic conditions, consumer demand, and the latest trends.  If a campaign is not working effectively, we can evaluate the analytics data and adjust our Internet Marketing strategy to improve the effectiveness of the campaign.
 

Contact Brand Cannon for Internet Marketing

Launch your business to the next level! Tell us about your sales and marketing goals.  Contact us for a Marketing Quote today!